The Office Times

Initiative Going on Down Under

Simon Walker of Integra member, Rapide System Supplies Ltd, who recently took time out of his holiday down under to send a picture postcard of the Initiative brand, was delighted to receive a surprise Summer hamper full of goodies on his return back home.

The Initiative brand is already proving successful with high street stores and commercial resellers across Australia, with further products being launched soon.

Office Brands Head of Marketing and Merchandise, Margaret De Francesco, comments, “We were thrilled to hear that Simon had managed to visit a member’s stores whilst enjoying his holiday and found one of the first of many Initiative branded products to come off the production line. We extend a warm welcome to all of our Integra member partners if they are ever in the country.”

Simon Walker, Rapide System Supplies, adds, “During my visit to Adelaide in April, I thought I would see if I could find the Initiative brand somewhere ‘down under’.  It was a lovely surprise to see Initiative copier paper located in several positions throughout the store and selling well! The Integra team has clearly done a great job of exporting this award winning brand.”

Integra challenges any members travelling to Australia, who spot an Initiative product, to let them know by sending a picture and details of the location to see what surprises turn up at their door!



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