The Office Times

ADVEO announces strategic plan

ADVEO presented its Strategic Plan 2017-2020 at its recent Investors Day.

Jaime Carbó told attendees that the European wholesaler will develop the business by becoming a multichannel reseller providing direct sales to end users in addition to its wholesale business. An example of this strategy is ADVEO’s Calipage commerce website in Spain that will launch in July and target consumers.

ADVEO also announced that it is aiming to significantly increase the share of its own branded products and to move from a supplier of office products to a provider of workplace solutions.

More information about ADVEO' strategic plan can be found in an interview with Jaime Carbó in the next issue of The Office Times.

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