Mondi relaunches Color Copy
| 15 June, 2017
Mondi has announced the relaunch of Color Copy with a new branding and improved packaging. The focus of the campaign is to tell the story of Color Copy as “the brand customers trust and have relied on for over a quarter of a century for perfect print results and consistent quality.”
Mondi says that Color Copy has a very high brand awareness and a strong reputation and is still by a large margin the most recognised brand name for colour applications in Europe (40% vs. 14% for second ranked brand), confirmed again by the latest 2016 EMGE Cut-size Survey.
Mondi carried out extensive marketing research in 2016 with customers and end-users surveyed across ten countries. The aim was to better understand why end-users had stayed loyal to the brand over the years and how they saw the benefits of Color Copy for their business.
“While we received some insights into what we can do better, the clear message we received from 92% of users was that they are very satisfied with the quality of the paper and we shouldn’t change anything here. So we’ve focused on the branding, packaging and convenience options where we could make Color Copy even better – on the outside - while retaining strong brand recognition,” explains Johannes Klumpp, Marketing & Sales Director, Mondi Uncoated Fine Paper.
This is the first time Color Copy has undergone any significant rebranding in its 28 years of existence. As part of the rebranding, Color Copy’s packaging has been improved threefold: in terms of design, strength and convenience.