The Office Times

Paperworld China 2017 to feature Eastern cultural designs and products at Oriental Sense Zone

Paperworld China will take place from 21 – 23 September 2017 at the Shanghai New International Expo Centre. In addition to its strong display of trendy stationery products and successful retail business models, the fair will once again feature the Oriental Sense Zone, to help integrate traditional craftsmanship with contemporary Eastern design and elements.

In line with the strong market demands for Asian designs, along with the support of Art Exhibitions China, the Oriental Sense Zone has been an integral aspect of Paperworld China for three consecutive years. At the 2017 fair, the zone will feature 65% more exhibitors than the previous edition. Nearly 70 renowned museums, emerging designers, design brands and quality manufacturers will gather in the zone including the Nanjing Museum Administration, the Ningbo Museum and the Shenzhen Museum.

Discussing the Oriental Sense Zone, Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd commented: “Through this special zone, we not only strive to promote Eastern cultural design, but are also dedicated to advocate oriental culture and lifestyle. Thanks to the continued support from the industry, this zone has become one of the most comprehensive sourcing platforms for creative cultural products.”

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