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Morrisons expands store-within-a-store concept

UK supermarket chain Morrisons has launched a new range of 1,500 own-brand Cook, Home and Stationery products across its stores.

To support the roll-out of the new range, nearly 100 of its stores will see an extension of space dedicated to Home and a new look ‘store-within-a-store’ concept introduced. Over 1,000 of the new products will also be sold online.

David Lennon, Home & Leisure Category Director at Morrisons said: “We’ve designed a product offer that gives customers good quality at great value that they would be surprised to find in Morrisons.”



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