More than 700 distributors meet at ADVEO World
| 24 November, 2017
More than 700 distributors, among office suppliers and stationery shops, are meeting today at this week's ADVEO World, the biggest professional event of the sector, where over 70 brands are showing their products.
In the opening session, Jaime Carbo´, ADVEO Group CEO, analyzed the business challenges as a consequence of the progressive digitalization: “We have to enhance efficiency when implementing the traditional wholesaler system, but not only that, we have to go further. That’s why we are working to develop new brands, such as Pergamy, and to sell directly to consumers, in cooperation with resellers. We are also optimizing our range of products and services, listening to consumers and strengthening resellers by providing them with the best services”.
Miguel Sebares, Manager Director ADVEO Iberia, underlined that “ADVEO Spain is focusing on the Digital Transformation project by means of the agreement signed between Microsoft and ADVEO. This agreement aims at implementing a new collaborative and open business model, focused on our needs and our resellers’ demands. This will make our own digital transformation easier and will lead us to be more efficient and competitive, together with resellers”.
ADVEO World 2017 has been designed to maximize business opportunities and ensure that professional attendees take advantage of various training activities organized.