The Office Times

Big Buyer: Gruppo Buffetti opening one franchise a week

Italian retail chain Gruppo Buffetti told The Office Times that it is opening a new store every week in Italy.

Managing director Francesco Villa said that the network of franchise stores is close to hitting the 800 mark and that the target is to reach 1000 over the next 3 years.

GfK research points to Buffetti having the highest brand awareness in the market. Francesco Villa explains that Buffetti has successfuly developed its back-to-school and gift item sales to complement sales of office supplies.

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