Navigator to Launch Best ever Promotional Campaign
| 22 December, 2017
Navigator is launching the best ever promotional campaign with its most amazing prize yet: the iPhone X.
Premium office paper brand, Navigator, is taking the campaign to all countries where Navigator products are sold and will run from January 1st to June 30th 2018.
In order to win this amazing prize, consumers only have to buy a Navigator paper ream and submit the code printed on the back at www.navigator-paper.com. This step will allow participants to immediately find out if they are amongst the 200 lucky winners.
“When designing the campaign, the main idea was to reinforce the consumer’s perception of Navigator as an always evolving and innovative brand. These unique characteristics play a major part in the Navigator success and help turn this brand into the most recognized leading and premium one in its segment. We therefore chose the iPhone X as the prize: the most evolved Smartphone on the market right now” stated Ricardo Ferreira, Navigator’s global brand manager.
This campaign will be launched simultaneously in all markets where the brand is sold. This means over five continents. This event will boost the brand’s global awareness and most importantly, it will reward all Navigator paper consumers for their loyalty.
Navigator is accustomed to surprising its users with great prizes. As a matter of fact, the brand has been doing it since 2004, always generating great levels of consumer engagement. Last year’s campaign featured 333 Apple Watches and attracted over 600,000 entries from more than 175,000 players in more than 110 countries.