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Industry Experts to Discuss Latest Trends at HKISF

Hong Kong International Stationery Fair Invites Industry Gathers Industry Experts to discuss the Latest Online Business Strategies and Market Trends

The highly anticipated Hong Kong International Stationery Fair 2018 will be lifting its curtains in less than a month. Entering its 18th edition, the fair will continue to showcase a wide collection of innovative products from all over the globe at the Hong Kong Convention and Exhibition Centre, from 8-11 January 2018. Alongside an impressive line-up of around 260 exhibitors from 15 countries and regions, a comprehensive collection of fringe activities is another crucial feature which makes the fair a must-attend event for the entire stationery industry.

Previous editions have shown that the range of  seminar sessions have always drawn some industry’s top level speakers and delegates to the Hong Kong International Stationery Fair. Like always, in 2018, a number of invited experts will share their views on some of the most talked-about topics. The noteworthy seminars include:

More and more stationery businesses are now running online platforms to further market their goods. With the right knowledge and strategy, online platforms can provide some of the most cost-effective ways to boost sales. For this seminar, digital marketing specialists Mr Plato Wai, Business Development manager at SHOPLINE and Mr Leo Lau, Co-founder of ConnectAR will discuss the very latest e-commerce trends, guiding visitors through a selection of online platforms whilst also offering tips on online advertising and O2O (Online To Offline) promotions.

Knowing what’s hot and what’s not is essential for all growing enterprises in the world of stationery. Mr Ali Moosa from Kubrick and Mr CL Lam from Green & Associates, two experienced design experts, will be sharing their perspectives on the upcoming trends in stationery design to help people in the industry better plan their business strategies and to ultimately boost their business opportunities.

On top of the fair’s seminars, a number of forums have also been arranged specifically targeting exhibitors and buyers, in an effort to better facilitate business matching and the exchange of ideas among people of the same profession.

For further information about the Hong Kong International Stationery Fair, please visit www.hkstationeryfair.com.



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