The Office Times

INTERACTION celebrates 20th anniversary of Q-CONNECT

INTERACTION reports that what started in 1998 as a house brand for copier paper and yellow sticky notes, has developed into Europe’s largest range of affordable quality office products, sold in over 20 countries in Europe and generating annual sales of over 162 million Euro.
 
The brand encompasses today over 3000 references from a paperclip to a micro-cut paper shredder.  Data storage and ergonomic products are the latest additions to the range.
 
During the course of 2018, the members will be running various actions and promotions.
 
At the same time the packaging design is being refreshed, allowing endusers to make the right product choice even quicker via enhanced pictograms and colour-coding.  Alongside the green logo, 9 strong background colours give the range a vibrant and contemporary look. 
 
First examples of this new packaging will hit the desks of customers at the beginning of Q2.
 
The www.q-connect.com website has been renewed as well. It developed into a “customer support” site. End-users will find all relevant information about our products and services in just a few clicks.  
 
INTERACTION says that these continuous efforts are there to keep the brand relevant for another 20 years.



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