The Office Times

Initiative Office Products Celebrates 20 Years

Integra Business Solutions this year celebrates the 20th Anniversary of Award Winning own brand, Initiative. Initiative was launched in 1998 in Disneyland Paris following the merger of former dealer groups, the NDA (National Dealer Association) and Instat, and has grown from strength to strength. 

Exclusive to Integra members and a key component of Integra membership, the Initiative range features over 800 products and has become widely recognised for its high quality, reliability and for providing value for money. Initiative has seen continued growth over the last 20 years, despite facing the many challenges within the industry. With end user sales of over £18m, Initiative is the largest dealer group own brand in the UK and Ireland.

The Initiative Office Products range provides Integra members with a unique offering within the industry, helping to differentiate their business and increase margins.  Supported by a comprehensive marketing programme featuring email campaigns, social media and website collateral, access to product sampling and a dedicated 36 page printed and online catalogue, members can cost effectively showcase their Award Winning brand.

Throughout 2017 members also had the opportunity of promoting the ‘Local Community Initiative’ campaign which saw nominated local organisations and charities receiving donations from Integra to help fund essential community projects to help change lives. The campaign has also recently been nominated for an industry award.

To help celebrate Initiative’s 20th Anniversary, members can now give their customers the chance of winning one of twenty instant prizes each month throughout 2018 together with quarterly prizes in the new ‘Spin to Win’ end user promotion. Marketing support in the form of web collateral, email templates and social media content is readily available to help members maximise this opportunity of promoting their own brands to their customers.

Sian Haskell, Integra’s Director of Marketing, comments “Despite challenging market conditions, Initiative has continued to grow with members also receiving additional rebates and pricing support together with a price freeze to further boost margins. We will be announcing more promotions and incentives to members who support the brand throughout 2018 to thank them for their support of Initiative over the years.” 

To kick start the 20th Anniversary celebrations Integra is currently offering members the opportunity of earning additional rebates by purchasing selected Initiative products from Antalis during February.

Integra will also be taking the opportunity to celebrate Initiative’s 20th Anniversary at its 2018 National Conference taking place on 20th September at the East Midlands Conference Centre, Nottingham. Members and suppliers can register to attend what promises to be another fantastic event by contacting Integra or emailing