Sustained growth expected for UAE's writing instruments market
| 23 February, 2018
Paperworld Middle East 2018 will feature more than 300 exhibitors from 42 countries when it opens from 27 February – 1 March at the Dubai International Convention and Exhibition Centre.
More than half will arrive with product portfolios comprising writing instruments, including dozens that specialise in the design and manufacturing of markers and highlighters, ballpoint and fountain pens, pencils, and colouring supplies for arts and crafts.
According to analysts Euromonitor International (EMI), the retail value for the UAE’s writing instrument and accessories market will be worth US$147.9 million in 2022, compared to US$117.3 million in 2017.
Pens hold the lion’s share of the market according to EMI, with UAE consumers spending US$71.1 million on ballpoint, rollerball and fountain pens in 2017. This was followed by pencils (US$13 million), colouring items (US$12.6 million) markers and highlighters (US$11.7 million), and accessories such as refills and correction agents (US$8.9 million).
Japanese company Shachihata, which manufacturers the Artline brand of markers and pens, as well as stamps brand Xstamper, will use the 8th edition of Paperworld Middle East to launch its new Artline Arabic calligraphy pen.
Keisuke Kakame, Manager of International Sales at Shachihata, said: “Our Arabic calligraphy pen was developed especially for Arabic writing countries, and we hope it will be a big seller as we continue to build our presence in the Middle East market.”