The Office Times

Paperworld Middle East 2018 concludes in Dubai

Paperworld Middle East 2018 concluded its three-day run in Dubai last week, with thousands of trade buyers stopping by the region’s dedicated trade fair for the paper, stationery, and office supplies industries.

The 8th edition of the annual exhibition welcomed 7,004 visitors from more than 90 countries at the Dubai World Trade Centre, while 303 exhibitors from 42 countries presented their latest wares in a regional market hungry for new ideas and business solutions.

The digital world, corporate gifts, leather items and children’s lifestyle products were among the topics presenting a whole new world of potential business opportunities. 

The show’s co-location with Leatherworld Middle East, the region’s only B2B platform for leather goods and accessories, proved popular with regional trade buyers, as did the new Corporate Gifts section and the revamped Playworld Pavilion replete with children’s toys and games. 

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of both Paperworld and Leatherworld Middle East, said the company’s plan to present a broader spectrum of products and solutions to regional trade buyers had worked.

“We saw an opportunity to co-locate Leatherworld and Paperworld Middle East for the first time in 2018 to leverage the synergies of the two platforms and offer our exhibitor and visitor profiles from both shows more networking opportunities,” said Pauwels.

“Early indications are that the strategy has worked, combined with the new Corporate Gifts section and the revived Playworld Pavilion.  For example, now a regional distributor of traditional office supplies comes to the show and sees opportunities to add children’s toys, premium leather supplies, and promotional gift items as part of their product portfolio.”



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