The Office Times

New stores boost sales at Smiggle

Australia’s Premier Investments reports that its stationery chain Smiggle achieved record global sales of AUS$170.7 million (€108 million) in the six months to January 27. Sales increased by 26.7 per cent, boosted by the opening of 35 new stores and strong sales growth.

Premier Retail CEO, Mr Mark McInnes said: “At the end of the half, Smiggle had 332 stores across Australia, New Zealand, Singapore, England, Scotland, Wales, Northern Ireland, Malaysia, Hong Kong and the Republic of Ireland. The brand opened 35 new stores globally during the half. We are delighted to announce that Smiggle will open the brand’s global flagship store on Oxford Street London in May 2018. Managing Director of Smiggle, John Cheston, leads Smiggle’s strong and focused global management team. The team continues to investigate new high value countries of size and scale and is planning to open the first store in the Netherlands in Q2 FY19.”



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