The Office Times

Hamster: New identity for largest Canadian-owned distributor of office supplies and services

Quebec-based Novexco has announced that its banners are adopting a single new identity: Hamster. The move is part of a strategic plan aimed at accelerating its growth in a market dominated by US-based giants. Novexco is the largest Canadian-owned provider of office supplies and services and is currently the 3rd largest industry player in Canada.

“Companies such as Amazon and other online giants are in a position to attract consumers with very advantageous terms but we have the tools, solutions and logistics to compete with them,” says Denis Mathieu, President and CEO of Novexco. “Our people are always thinking solutions. They have been trained to focus on customer service and personal contact. Our large and solid network enables us to adapt and to exceed the expectations of consumers from coast to coast.”

Novexco says that its unique and creative business model, based on a network of five warehouses in major urban centres and more than a hundred local stores, is designed to offset high transportation costs and optimize last-mile logistics, the tallest challenge for all Canadian distributors. The ability to offer quality products at a competitive price on the strength of robust logistics is a major selling point when competing with the e-commerce giants, and Novexco can now guarantee next business day delivery in most parts of Canada.

Incorporating e-commerce into business operations is one of the keys to growth in today’s marketplace. Today, online sales to businesses account for nearly 80% of Novexco’s sales and the company says that it is constantly investing to improve and adapt its e-commerce solutions for a unique customer base consisting of governments, small, medium and large businesses, resellers and consumers across Canada.