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Marc Rocada Confronts a Strategic Change and Settles in Germany

This change is aimed to promote sales in Germany for the family run Spanish based office furniture and communication equipment manufacturer Rocada Group.

Rocada Group grew 18% in 2017 and registered a growth of 33 % in the Spanish market. In 2018, after 10 years as General Manager, Marc Roca, a member of the second generation of the family run company is to become CEO and settle in Hamburg.

 “Germany has always been a very important country for Rocada because apart from long commercial history of this branch, it was also the first foreign market for our sales. Moreover, it shows potential growth”, says Mr. Roca, "Germany represents 25 % of the sales of the company and our products are well accepted to the very demanding German market."

Rocada Germany has had the privilege of having Mr. Dieter Hahn in charge of the subsidiary, but he will retire at the end of September when Marc Roca takes over. Hahn took on the challenge of bringing Rocada over to Germany in 2005 and made it profitable very early on. It has proven to be a successful journey as Germany represents 25% of the company sales today.

The main targe is to turn Germany into the second pillar of the company, as it is currently in Spain. Marc Roca, who is 42 years old with 3 children, is confident he will be able to transfer new ideas to the existing customers in order to make the offer more attractive and return with new ideas and methods to be able to transmit them into the Spanish headquarters.

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