The Office Times

Spicers strengthens Alliance programme

Spicers announces that is has continued its ongoing development with additional changes to its structure.

Jeff Whiteway Group CEO explains: “In our channel, Spicers have been very progressive with both the Alliance and Brilliant Partner programmes giving our customers the option to work in closer collaboration to remove cost and focus on selling versus buying. This we believe is critical for the survival of the independent dealer in a market which is being impacted by Online, consolidation and general decline in the core business.

“To further support the Alliance program, which we have been initially developing through a single Alliance Development Director, resource has been reorganised to strengthen the implementation and on-boarding process, whilst ensuring the immense strength of the SPOT team is available to the Alliance dealer. Kim Thurgood continues to lead the Alliance Development but now backed by a stronger in-depth team.”

Whiteway continues: “What is very evident is that there is a group of dealers who recognise the value of changing direction with a clear focus on adding value and selling into the consumer. We will work closely with these customers some within the Brilliant Partner program and a number through the Alliance program and with like-minded dealer groups to continue to support these key initiatives.”



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