TAKKT Acquires Swedish Direct Marketer for Business Equipment
| 25 May, 2018
The TAKKT Group company Gerdmans Inredningar AB has entered into a purchase agreement with the Brady Corporation for the acquisition of 100 percent of the shares of Runelandhs Försäljnings AB.
The transaction is expected to close on May 31. Runelandhs is expected to generate sales of over 145 million Swedish krona (equivalent to approximately 14 million euros).
Runelandhs, founded in 1992 and based in Kalmar, Sweden, employs around 20 people and sells business and office equipment. Their product range includes around 15,000 items, which are distributed using a multi-channel approach.
Runelandhs has a high level of product expertise and offers an attractive range of affordable products. So far the KAISER+KRAFT group has been represented by the brand Gerdmans in Sweden, Denmark, Finland and Norway which offers a similar product range with a stronger focus on office furniture. Together with Runelandhs, Gerdmans will become one of the leading direct marketer for business and office equipment in Sweden.
"With its complementary product range, attractive customer base and profitable growth, Runelandhs is an ideal bolt-on acquisition for KAISER+KRAFT group's existing activities in the Nordics," explained Felix Zimmermann, CEO of TAKKT AG. Through the merger with Gerdmans, TAKKT also wants to harness synergy potential, for example by improving purchasing conditions and broadening the product range. "Runelandhs has not operated a warehouse so far. By using the Gerdmans warehouse, we can achieve better purchasing conditions and increase product availability," said Zimmermann.