Discovery Paper Launches the Second Edition of the Go the Extra Mile Challenge
| 05 June, 2018
Discovery GoXM2.0 started on the 1st of June 2018 and invites sports addicts from around the world to form teams and put their walking, running or cycling skills to the test. Each month there will be nine winning teams split into different categories and tiers, as well as numerous prizes that will up the sports game. In the first edition of Discovery GoXM, more than 500 teams covered over 200.000km, which corresponds to five laps around the world.
After a well-succeeded kick-off, Discovery is undertaking the second edition of “Discovery Go the Extra Mile” between the 1st of June and the 31st of October 2018. The brand encourages people to Go the Extra Mile for a healthier lifestyle and for the environment. Participants will gather (or join) a team from 2 to 4 elements and add up as many kilometres as possible in one or more sports categories. Sports lovers can visit the site discoverygotheextramile.com for further information.
Participants don´t have to be sports masters to win prizes. Discovery GoXM2.0 provides three tiers corresponding to three levels of ability (Amateurs, Rookies and Pros), so everyone has the chance to win. Each month, the teams with the highest average accumulated points per sports category and tier win top sports gadgets such as action cameras, sports watches or earphones.
Playing sports within Discovery GoXM2.0 is also beneficial to the environment. Discovery will plant a tree for every 100 kilometres covered worldwide – during 2017, 2.000 trees were planted in southern Portugal, including oaks, cork oaks and strawberry trees.