A Fresh New Website for AF International
| 18 July, 2018
AF International, manufacturer of specialist technology cleaning solutions are delighted to announce the launch of their brand new website. The new platform is packed full of interesting content, useful updates and material available for download. The website incorporates the key product ranges - Core, Whiteboard and Specialist in addition to the latest Utility Range.
AF’s website has been designed to allow easy navigation and guide visitors around the site with ease across all four product categories. Enhanced page content, marketing resources, new videos and key product benefits all combine to give users an interactive and informative visit. The cleaning focus has been simplified with the addition of a product selector facility. This clever tool encourages visitors to search the product selector facility for the item that they would like to clean and requires no previous knowledge of AF products or individual codes. The selector allows users to explore their options and make an informed decision on the most suitable product for their requirements with the minimum of clicks.
All new user friendly features have been designed to address the requirements of both of B2B and B2C customers in the new “Where to Buy” section. AF International have ensured that the website is suitable for all visitors looking for stockists by dividing this section into “Find my nearest Stockist” and Find my nearest Distributor” with the ability to search by postcode area.
The popular marketing resource centre has been updated with brand new content available for immediate download and includes link selling sheets, infographics, ‘how to’ guides and much more.
Paul Hardy European Brand Director commented “The new website has many great new features for visitors and the navigation is so straightforward. The marketing and selling tools on offer are invaluable for our distributors and just a click away. I think that the interactive product selector will prove helpful as the ability to search via the product to be cleaned, guides the user to the correct product selection. “