The Office Times

VOW Wholesale launches 2019 Catalogue and Marketing Programme

VOW Wholesale has unveiled its 2019 marketing programme which it says will see it become the only business products wholesaler to issue a new version of its annual catalogue.

The launch closely followed VOW taking the prize for the Best Multi-Channel B2B Business or Brand with Annual Sales of Over £50m in the 2018 ECMOD Direct Commerce Awards. The company said the accolade recognised the quality of its data, content and physical marketing. VOW’s established annual catalogue is aimed at being resellers’ prime sales tool and enabling them and their customers to make informed purchasing decisions.

Helen Wade, VOW’s marketing director, said: “The catalogue, which will again help resellers maximise sales, will be available in hard copy or digital form. We’re urging resellers to order it before 24 August to ensure they have access to the publication as soon as it becomes available in November.”

Comprising 976 pages, the A4 catalogue will contain about 16,000 products, including 2,000 new items (1,500 facilities supplies and 500 technology lines).