BIC sales decline in H1
| 02 August, 2018
Net Stationery sales at BIC for the first half of 2018 decreased by 7.4% as reported and by 0.1% on a comparative basis. Second quarter 2018 Net Sales were down 6.8% as reported and down 1.4% on a comparative basis.
In Europe, while the market declined 2.2% in value, Net Sales were flat with continued solid performance in Southern Europe (Spain and Turkey) partially offset by negative back-to-school phasing in France as shipment to customers was postponed from June to July, versus last year.
In North America, Net Sales increased mid-single digit with a strong performance in e-commerce, the on-going success of our BIC® Gelocity Quick Dry pen, as well as positive back-to-school phasing.
Cello Pens Domestic Sales were flat on a comparable basis as Cello continues its product trade-up strategy and portfolio streamlining.