Lyreco announces new identity
| 17 October, 2018
The Lyreco Grouph has unveiled its new positioning which it says embodies its strategic ambitions and recalls the Lyreco values, which make up the key elements of its DNA. These include a relationship of trust with its customers, suppliers and partners, the valuing of its employees and their skills and its commitment to Corporate Social Responsibility.
With a view to maintaining its leadership and responding to new purchasing behaviours, the Lyreco Group has set itself 3 strategic priorities: to create the best customer experience through a combination of technology and employee expertise; to extend its offer in order to become the multispecialist partner; to develop by means of external growth through existing activities, new businesses and geographical areas, particularly in Asia. This strategy aims to support customers in their digital, economic and societal transformations.
While retaining the fundamentals of the brand, the name and the construction of the logo, the ellipses have been lengthened. Green has been chosen to echo an ambitious CSR policy that systematically involves sustainability in decision-making processes. The new signature: "WORKING TOGETHER FOR TOMORROW", which will remain in English for all subsidiaries, highlights the Group's long-term relationship with all its stakeholders.