The Office Times

Spicers Help Drive Dealer Sales with Field Marketing Team

Recently, Spicers has been working with a vast number of dealers up and down the country including Jim Barlows Stationers, Aston & James and Skye Direct to help drive sales.

Rebecca Stallard, Marketing Director at Spicers said: “The aim of the field marketing team is to provide training and education for our dealers which can include product training, sales blitz days as well as support with Campaign Click campaigns and planning.”

Andy Barlow, Managing Director at Jim Barlow Stationers said: “The aim of the training was to give my team the knowledge and confidence to sell a wider range of products to our customers. The activity with the Spicers field marketing team is adding real value to our business. We did over 100 deals on the product we received training about. Thank you, Spicers!”

Office products dealer, Skye Direct saw an instant uplift in their sales following field marketing training. Rebecca Stallard commented: “The main objective of our day with Skye Direct was to increase spend from current customers. Product training was given on a number of our key partner brands and Skye saw an instant result with an increase in sales of 6.9%!”


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