The Office Times

Creativeworld announces street art theme

With High-street retailers in direct competition with a growing number of online dealers, Messe Frankfurt has announced that Creativeworld will help the retail trade with ideas to provide customers with imaginative shopping experiences and knowledgeable advice.

Messe Frankfurt says that its ‘Trade Concept 4.0 - Upgrade your store’ (Hall 4.2, Stand C13) will help trade visitors become familiar with street art and graffiti, incorporating some stimulating new ideas for selecting an appropriate range of products.

A specially constructed retail shop will demonstrate how street-art displays can find their place amongst an existing range of traditional hobby and creative craft supplies. Guided tours will take visitors through the special presentation and offer opportunities for questions to be answered.

Creativeworld has received help and support for this special presentation from Feuerstein GmbH and their ‘Molotow’ brand. Jürgen Feuerstein, CEO Feuerstein GmbH, says: “As an entrepreneur, you have to be open to change and new trends. They are what create new opportunities. And that involves the professional development of the staff, with everyone moving out of their comfort zone – as we shift from the concept of ‘large-scale distributor’ to one of professional specialist retailer.”

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