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Integra Announce 2019 Initiative Campaign

Integra Business Solutions has announced details of its 2019 own brand promotion giving members’ customers the chance to ‘Win with Initiative’.

Every quarter winners will receive Merlin Annual Passes giving them access to over 30 top attractions around the UK including, Alton Towers, LEGOLAND and the London Eye.

This consumer promotion is designed to help members generate awareness and sales of their Initiative own brand through social media, online activity and direct mail. To support the promotion, members have access to a free, promotional digikit featuring pre-designed email templates, social media content and website banners. Customers can enter the prize draw via the dedicated consumer website, www.initiativeofficeproducts.co.uk which also provides additional information regarding Initiative products.

Sian Haskell, Integra’s Director of Marketing, comments “Initiative plays an important part in differentiating our members offering and this promotion is just one aspect of a comprehensive marketing programme available to help them promote the brand. This year we have chosen Merlin Annual Passes as our campaign incentive that will be heavily promoted both online and within catalogues and direct mail exclusively available to members.”

Integra would also like to congratulate those members who had 4 lucky customers in the 2018 ‘Spin to Win’ Quarterly prize draw winning an experience of their choice worth £250.

During 2019, Integra will also be announcing additional incentives for members supporting the own brand.