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Bruneau group joins INTERACTION

Bruneau, one of the leading office product distributors in France and the Benelux has joined the European alliance of office product distributors INTERACTION as an associated member.

The cooperation will be focussing on the joint sourcing of both groups’ housebrands and the integration of the companies belonging to the Bruneau group into INTERACTION’s keyvendor program and other projects.

On top of that, Muller & Wegener, the Luxemburg based distributor in which Bruneau has acquired a majority stake, will be distributing INTERACTION’s Q-CONNECT housebrand in their market. This gives them access to over 3000 globally sourced products.

Nicolas Potier, PDG of Bruneau commented: “By joining forces with INTERACTION we can benefit from the economies of scale and share best practice with likeminded entrepreneurs across Europe. We are confident that this partnership will strengthen both our organisations.”

Richard Scharmann and Jan Van Belleghem, respectively INTERACTION’s Chairman and MD commented: “We are very pleased with this deal. We have been cooperating with Bruneau already for a few years on strategic sourcing projects and this associated membership agreement feels like a natural next step in our relationship. This joint announcement is on top a very nice way to end the celebrations of our 20th anniversary.”

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