Office Depot and Alibaba.com Form Strategic Collaboration
| 04 March, 2019
Office Depot and Alibaba.com have announced a strategic collaboration. The goal of this collaboration is to empower U.S. small- and medium-sized businesses (SMBs) to grow by tapping into the global B2B e-commerce marketplace, which was most recently valued at $23.9 trillion by the U.S. International Trade Commission.
Alibaba.com will bring its global network of over 150,000 suppliers, a vast catalog of product listings and manufacturing capabilities, and an end-to-end technology platform that provides SMBs with a range of tools and services to grow their businesses.
The collaboration will focus on several key areas expected to provide U.S. entrepreneurs and business owners access to a single online destination to access one of the world’s largest catalogues of goods and services across all product categories. During the initial launch period, the focus is on the following areas:
- A new co-branded online destination, “Office Depot on Alibaba.com”: Office Depot and Alibaba.com have launched a new online destination that provides U.S. SMBs access to Alibaba.com’s global supplier network, offering a wide product selection, as well as exclusive online and in-store offers for some of Office Depot’s best-in-class products and services.
- Driving SMB adoption: Both companies are investing in marketing initiatives to build understanding of the value and opportunity created for SMB customers through this collaboration, and to drive adoption of the platform and services.
- Enhanced sales and U.S.-based customer support.