Hyperburo joins CS Comlandi
| 25 March, 2019
After the acquisition of the assets of the former RP Diffusion and the Rouge Papier Brand in 2015, Spanish Group Commercial Del Sur has strengthened its presence in France by acquiring the business of SHN and the rights of the Hyperburo Brand.
The operation resulted in the partial sale of SHN's business and activities to CS Comlandi, the French subsidiary of the Spanish group, effective 1st April 2019 . The sale is combined with a Licence Agreement for Hyperburo, giving CS Comlandi the right to operate the brand and the possibility of a definitive purchase over a period of 4 years.
In addition to the solid presence of Commercial Del Sur in Spain and Portugal (€75 million), the new group has a clear national coverage in France and overseas. CS Comlandi already owns and manages the ROUGE PAPIER network, made up of 350 members across the country. The Hyperburo brand has over 55 points of sal and a turnover of around €60 million.
With its two platforms in Normandy and Rhône-Alpes, CS Comlandi has a logistics capacity of 13,000 m2 and permanent stocks of nearly €5 million, delivering anywhere in the country within 24 hours. Its national wholesale turnover exceeds €30 million.
Romain Zwiller, President and main shareholder of SHN commented: "The growth of our Hyperburo network, notably external through the successive acquisitions of the Burostore and Burocenter networks, has maintained our position as a key player in the market, and our overall purchasing volume from listed suppliers has steadily increased from €17m in 2015 to €23m in 2018. Nevertheless, taking into account the fragile configuration of our market, we thought that the best way of developing our brand would be to join forces with a wholesale industrial group.”
Meanwhile, Carlos and Rafael Benavides, Executives and Owners of Commercial Del Sur, are delighted to see the important growth of their family buisiness as a result of the operation. They now find themselves leading a European-scale manufacturing and distribution structure that is set to turn over more than €150 million in sales in the coming years.