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Paperworld Middle East to run alongside new show in 2020

The recently held Paperworld Middle East received 7,287 trade buyers of stationery, paper, gifts and office supplies. This was up from 7,179 in 2018.

The 9th edition of the show featured 305 exhibitors from 42 countries, under the theme ‘More than Paper’. The annual showcase took place from 18-20 March 2019 at the Dubai International Convention and Exhibition Centre, with organiser Messe Frankfurt Middle East also announcing the launch of a new show to take place next year, which it says will further underline Paperworld Middle East’s More than Paper credentials for 2020 and beyond.

The new show will be Interior Lifestyle Middle East, offering a holistic platform for exhibitors to showcase mid to high-end consumer goods, specifically oriented toward the giving and dining segments.

The two exhibitions will be co-located in 2020 at the same venue, providing an even more comprehensive business development platform, and leveraging the existing synergies between related industries.

Alexandria Robinson, show director for both Paperworld and Interior Lifestyle Middle East, said a key objective this year was to present an all-encompassing platform filled with new ideas and creations:  “This year we really stepped up our efforts to engage with exhibitors and encourage them to showcase their most vibrant offerings, and I think that really showed on the exhibition floor this year,” she said. 

“So whether it was baby clothes and children’s lifestyle products, stationery, school bags, writing instruments and creative supplies, or premium gifts and leather accessories, there was plenty on offer to entice regional trade buyers to think outside their traditional product portfolios and expand into new areas.”