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ALSO Acquires Largest Bulgarian IT Distributor

Solytron Bulgaria, with sales of €110 million and a market share of over 30 per cent, is one of the leading IT distributors in Bulgaria. In acquiring the company ALSO is taking the consistent expansion of its Eastern European business further forward. Solytron, founded in Sofia in 1991, trebled its sales revenue between 2011 and 2018 and as a solution distributor with around 120 employees on its payroll sells solutions and products of over 50 leading manufacturers. Solytron also provides comprehensive services, consulting and training.

"Solytron Bulgaria with a market share of over 30 per cent and continuous growth for the past six years is one of the largest and most successful distributors in Bulgaria", says Gustavo Möller-Hergt, CEO of ALSO Holding AG. “With the acquisition we have sent a further strong signal of our aim to expand in Eastern Europe. As a solution distributor, however, the company provides not only hard- and software but also first-rate service competence. Solytron thereby underpins at the same time our claim to become the leading full service provider to the channel across Europe.”

Since 2015 Bulgaria has been one of Europe’s growth rate champions and with its robust growth is well on the way to further reducing economic disparity between it and the other EU member-states. Industrial development plays an important role and new technologies are needed.

The continuous strong growth of Solytron Bulgaria OOD reflects this development. By trebling its sales in just seven years the company has made very good use of its opportunities in the market. Its high market share of more than 30 per cent is also a good starting position from which to continue to benefit from the country’s economic development.