The Office Times

Wide-Ranging Services for Exhibitors at Paperworld 2020

In the coming year Paperworld will be introducing a number of additional services for (new) exhibitors. Whether for start-ups or manufacturers looking to reach new target groups - the trade fair for stationery, office supplies, and writing materials in Frankfurt am Main offers a wide range of opportunities for participation that go far beyond just a stand presence.

Julia Uherek, Group Show Director Consumer Goods Fairs, and Michael Reichhold, Director Paperworld, have developed a range of different concepts for this purpose. These experts in the Paperworld team are responsible for exhibitor support and the design of the exhibition areas.

"Our new concepts are aimed at different exhibitor target groups: On the one hand, we would like to attract new producers and suppliers with our offers who have not yet exhibited at Paperworld but are definitely positioned in the office environment. Here I am thinking, for example, of providers of office catering concepts, or products relating to work safety. On the other hand, we want to offer a convenient package to manufacturers who are interested in returning to Paperworld, providing them with a well thought-out and easy introduction into the trade fair” said Julia Uheek.

Michael Reichhold, commented "For the first time, we are offering a Newcomer Package for new exhibitors at Paperworld and Creativeworld 2020. It includes a 9 m² stand with all the necessary equipment and a media package. This all-round carefree package is ideal for new exhibitors as we take care of the stand construction and equipment. Manufacturers are welcomed by a fully assembled stand where they can arrange their products attractively. The preparation for the trade fair appearance is therefore straightforward and involves a minimum of time and effort".

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