IP continues its Pink Ream campaign
| 03 October, 2019
International Paper will continue its Pink Ream campaign in support of saving lives affected by breast cancer. International Paper is collaborating with Think Pink Europe, which brings together breast cancer initiatives across the continent.
The Pink Ream campaign was launched in Europe in 2017 with distinctive, specially-designed packaging for reams of HP Office paper. Since the launch of the Pink Ream campaign in Europe, over €300,000 has been raised.
The HP Office Pink Ream will be available throughout October, which is Breast Cancer Awareness Month. International Paper has again committed to a minimum contribution of €100,000.
Of the total amount raised, 80% will be donated to local associations and 20% will be invested in programmes through Think Pink Europe.