ETIRA welcomes Brother Industries' efforts on eco-design
| 17 October, 2019
ETIRA, the European Toner and Inkjet Remanufacturers Association welcomes, recognizes and congratulates Brother industries on its latest strategy and action in favor of a cleaner Europe, and endorsing cartridge remanufacturing as a top priority.
Brother has fitted chips on recent cartridge models, and although the independent cartridge remanufacturing industry initially feared these chips would hinder and obstruct remanufacturing of the cartridge (like chips from most OEMs do !), this is not the case with these particular Brother chips. When these cartridges run empty, their chips can be easily reused time and time again. And while this chip protects Brother’s IP -rights, it does not obstruct remanufacturing of the cartridge by independent cartridge remanufacturers.
In ETIRA’s view, this Brother strategy represents a key milestone in the fight against single use cartridges (“SUCK”s as they are known in the market), and addresses the needs of our society which calls for product reuse, and meets the European Directive on Eco-Design.
It also represents a major step forward into applying the “4R”- hierarchy, which places preparation for reuse and remanufacturing above other options like mere recycling of the materials, incineration or landfill .