The Office Times

ETIRA welcomes Brother Industries' efforts on eco-design

ETIRA, the European Toner  and  Inkjet Remanufacturers  Association welcomes,  recognizes  and  congratulates  Brother  industries  on  its  latest  strategy  and  action in  favor  of  a  cleaner Europe, and endorsing  cartridge remanufacturing  as a top priority.

Brother has fitted chips on recent cartridge models, and although the independent cartridge remanufacturing industry initially feared these chips would hinder  and  obstruct  remanufacturing of the cartridge (like chips from most OEMs do !),  this  is  not  the  case with these particular Brother chips.  When these cartridges run empty, their chips can be easily reused  time  and  time again.  And while this chip protects Brother’s IP -rights, it does not obstruct remanufacturing of the cartridge by independent cartridge remanufacturers.

In ETIRA’s view, this Brother strategy represents  a  key  milestone  in the fight  against  single  use  cartridges (“SUCK”s  as  they  are  known  in  the  market), and  addresses the needs of our society which calls for product reuse, and meets the European  Directive  on  Eco-Design.

 It also represents a major step  forward  into  applying  the  “4R”- hierarchy,  which places  preparation  for  reuse  and  remanufacturing above  other options like mere recycling of the materials, incineration or landfill .

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