The Office Times

BIC reports challenging stationery market

BIC has reported results for the third quarter. While markets continued to be challenging and competitive for its stationery division, BIC said it pursued its growth in e-commerce and invested in innovative products such as BIC® BodyMark tattoo pen and the BIC® Gelocity range.

BIC adds that it is now the #1 in Stationery with 9% global value market share thanks to its historical leadership in ball pens, mechanical pencils and correction products.

In France, BIC gained share in a declining market (down 4.5% in value) during Back-to-School for the 16th consecutive year in a row, gaining 1.4 points in value market share. BIC sell-in performance was solid in Southern Europe, notably Iberia during Back-to-School season.

In the U.S., the total Stationery market grew +3.0% in value during the Back-to-School season. The Ball Pen segment declined by 5.0% in value, while the Gel/Roller Segment grew by 6.0%. 



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