BIC reports challenging stationery market
| 24 October, 2019
BIC has reported results for the third quarter. While markets continued to be challenging and competitive for its stationery division, BIC said it pursued its growth in e-commerce and invested in innovative products such as BIC® BodyMark tattoo pen and the BIC® Gelocity range.
BIC adds that it is now the #1 in Stationery with 9% global value market share thanks to its historical leadership in ball pens, mechanical pencils and correction products.
In France, BIC gained share in a declining market (down 4.5% in value) during Back-to-School for the 16th consecutive year in a row, gaining 1.4 points in value market share. BIC sell-in performance was solid in Southern Europe, notably Iberia during Back-to-School season.
In the U.S., the total Stationery market grew +3.0% in value during the Back-to-School season. The Ball Pen segment declined by 5.0% in value, while the Gel/Roller Segment grew by 6.0%.