Schwan-STABILO reports positives sales of writing instruments
| 21 November, 2019
The Schwan-STABILO Group reported that it is holding its ground in highly volatile times. The Writing Instruments subgroup rallied slightly compared to the previous year and ended the fiscal year (ending 30 June) with a turnover of EUR 195.2 million.
The company overall reported a slight decline in turnover to EUR 662.5 million, but is nonetheless satisfied with the result given the huge global market turmoil.
“We are currently experiencing huge shifts in our markets at various levels,” explains Chief Executive Officer (CEO) Sebastian Schwanhäußer. “People have radically changed their buying behaviour – typical sales channels are becoming much less important, not least because of the omnipresence of influencers. Moreover, the high demand for individuality is increasingly squeezing out mass-produced items and putting considerable pressure on established brands.” As a result, fluctuations in the markets are felt all the more keenly and translate into declining trends many sectors. Sebastian Schwanhäußer: “No sector is excluded from this, we are noticing this in all of our subgroups and all of our geographical markets.”