The Office Times

Integra announces 2020 Initiative Campaign and Promotion

From football to the Olympics, 2020 is a year of sport that will see the world unite. With this in mind, Integra Business Solutions has announced details of its 2020 marketing campaign for own brand, Initiative.

The ‘Get Sporty with Initiative’ campaign asks members’ customers to celebrate sport and the many benefits it brings to the nation, by nominating a school, charity, community group or local organisation that could benefit from £400 of sport equipment. 

Sian Haskell, Integra’s Director of Marketing, comments “This campaign is a great opportunity for members to engage with and support their local communities. The Initiative brand plays an integral part in differentiating a member’s offering and this is a fantastic way to generate awareness whilst also helping to make positive change.”

Members buying Initiative will also benefit from special promotions during 2020. A ‘Winter Wonderland’ promotion will see 5 members winning places on a once in a lifetime winter safari trip to the Arctic circle, with Antalis in March 2020 by increasing their volume of purchases on Initiative Paper. One lucky member, has already been awarded a ‘Golden Ticket’ which drawn and presented at Integra’s recent Focus 2019 National Conference.



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