The Office Times

Paperworld set to open in Frankfurt

From 24/25 to 28 January 2020, the consumer goods fairs Christmasworld, Paperworld and Creativeworld will attract visitors with new products from over 3,000 exhibitors. Additionally, the complementary programme picks up on social megatrends,

Changes in consumer behaviour resulting from digitisation demand a rethink in the consumer goods sectors for decorative articles, festive décor, paper, office supplies, stationery, hobby, craft and artists' materials. Customers expect a wide range of products, a digital presence, experiences, a feel-good atmosphere, and personal consultation services from the stationary trade. The three consumer goods fairs Christmasworld, Paperworld and Creativeworld are the ideal partners to the retail trade for these developments. Drawing their inspiration from the social megatrends urbanisation, New Work, and individualisation, they reveal new opportunities. Top topics include, above all, the "Retail BLVD" at Christmasworld, the "Future Office" and "Future Learning" at Paperworld, and the concept area "Urban Art Lab" at Creativeworld.

“The international trade fairs are focusing even more strongly this year on the driving issues of the future in order to provide retailers with even better prospects in a rapidly changing world. At the same time, they offer an overview of the latest product innovations from their 3,051 exhibitors from 74 countries that is unique worldwide", explains Detlef Braun, Member of the Management Board of Messe Frankfurt. "The increased internationality on the part of exhibitors shows that there is a great hunger for exports. If you are looking for international buyers, our industry platforms are just the right place for you".



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