The Office Times

Integra Extend Initiative Price Freeze

Integra Business Solutions has extended a  price freeze on its Initiative Office Products range until 30th September 2020 to further support members as the nation prepares to ease lockdowns and get back to business.   

This price support is designed to help members offer customers best prices on a core range of products whilst still retaining excellent margins. Initiative is benchmarked against similar brands available and provides members, both in commercial and retail, a point of differentiation.

Initiative is readily available to members via Antalis and VOW together with a highly competitive range of inks and toners from European Office Supplies. In addition, dealers can access the brand direct from key suppliers.

The brand is supported with a comprehensive marketing programme incorporating dedicated catalogues with free digibook, email, web and social media content together with refreshed consumer website.

Allison Fishlock, Integra’s Purchasing Director, comments “Initiative provides members with a competitive range backed up by a consistently reliable source. As dealers continue to face unprecedented challenges, we are focused on supporting members wherever possible. Integra would also like to extend a warm welcome to three new dealers joining us in May - the team here looks forward to working with them and supporting all members as we gear up to getting back to business”.

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