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Dacris to open first fine writing store

Romanian reseller Dacris will open its first shop for luxury writing instruments under the name ArtPen, according to the Romanian Insider.

The journal reports that the shop will sell Namiki writing instruments and hopes to achieve one million euros in sales during the first two years.

It adds that Dan Fati, the main shareholder and CEO of Dacris, sees potential among ‘collectors and art lovers who appreciate the shift from a regular writing activity to something exceptional, and who have the resources to pay 500-1,000 euros on a Namiki pen.’