The Office Times

Explore vast business opportunities at Paperworld China

(press release) China is seen as one of the most important markets for paper, stationery and office supplies due to its huge market caused by an increasing middle class population which is expected to become China’s largest mainstream consumer group, a s well as the government’s recently announced relaxation of its one-child policy.

These favourable factors are fueling demand for the Chinese stationery market, making Paperworld China a premium trade platform for companies wanting to enter into this market. The 10th edition of Paperworld China, China’s leading international trade fair for the stationery and office supplies industry will be held from 18 – 20 September 2014 at the Shanghai New International Expo Centre, Shanghai, China.

The show is expected to attract 25,000 visitors from around the world and 550 suppliers from different countries and regions such as China, Germany, Hong Kong, Japan, Korea, Malaysia, Switzerland, Taiwan, the UK and the USA, to showcase their latest products in an exhibition space of 24,680 sqm. As China’s domestic consumption and consumer behaviour are changing due to a growing economy, demand is being created for different types of products.

As a result, Paperworld China 2014 will feature four special product highlights: Zone of Creative, Oriental Culture, Zone of Elite and DIY Studio. With a growing demand for products which reflect the consumer’s personality, suppliers will showcase their unique desktop items, as well as trendy and creative stationery and office products at the new Zone of Creative. Due to popular demand, the Oriental Culture, Zone of Elite and DIY Studio will be included again at Paperworld China.

A larger exhibition area and an expanded product category range for Oriental Culture will feature Southeast Asian companies displaying their traditional fine crafts, calligraphy and paintings. In addition, the Zone of Elite will showcase quality high-end brands from local and international suppliers, while the DIY Studio exhibitors will present creative “do-it-yourself” and handicraft items.

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