Research shows shift from inkjet to laser in MEA
| 01 May, 2014
The Middle East and Africa consumables market remained relatively flat in volume terms during H2 2013 but saw significant growth in value thanks to an ongoing shift from inkjet devices to laser technology and from black and white to colour, according to IDC.
Overall, the market grew just 0.6% year on year in unit terms, but revenue was up 7.2% over the same period. The inkjet consumables segment suffered year-on-year declines of 2.1% in volume and 3.9% in value in H2 2013, and the downturn was seen across all key markets in the MEA region, with the exception of the UAE.
The shrinking installed base of inkjet devices in the consumer segment is being driven by the proliferation of smartphones and tablets, which negate the need for home printing, while the decline in the enterprise segment is being caused by increasing migration to laser devices. The picture is much brighter in the laser segment, where shipments of toner consumables were up 4.5% year on year in volume and 11.2% in value. Significant growth was reported across the region, thanks mainly to increased adoption of MFPs (particularly colour devices), which had a positive impact on the page volumes seen within this segment.
While the MEA region is generally not impacted by compatible and counterfeit consumables to the extent seen in other regions around the world, anecdotal evidence gathered by IDC from the region's channel community suggests they are facing increasing competition within the market from parallel (or gray) imports. These consumables are original products that are sourced into the region through unofficial channels.