Apple looks to increase direct sales
| 14 May, 2014
Apple has significantly reduced the time it takes to refund online store customers returning products as it aims to increase direct sales from its website.
According to a Reuters report, Apple has reduced refund-processing times from around 10 days to under a week helped by its decision to use FedEx two-day prepaid shipping labels to process returns.
Apple is looking to win business from third party resellers as it builds its online business. According to the Wall Street Journal, Apple has displaced Staples as the second largest ecommerce site behind Amazon.