OEM toner cartridge revenues up 2%
| 02 July, 2014
OEM toner cartridge revenues across Western European distribution increased by 2% year-on-year in the first 22 weeks of 2014 compared to the same period in 2013, according to data published by research company CONTEXT.
Revenues of OEM (Original Equipment Manufacturer) toner cartridge were driven by Average Selling Prices (ASPs), which increased by 5% year-on-year, despite decline of distribution sales of 3% year-on-year for the period.
The ASP effect was not witnessed for the compatible toners market, where ASPs declined by 9% in 2014 year to date.
Following the recent downturn during the recession, OEM toner sales are recovering in Spain, Italy and Germany which has helped to lift some vendors' performance, particularly Xerox, which registered the highest OEM toner year-on-year unit sales growth of +32%, as well as a significant increase in revenues for the period was witnessed. On the other hand, HP saw unit sales decline by -7% and revenues reduce by -3% year-on-year for the same reporting period. HP expects soft toner sales to continue in Europe for the rest of the year.
Meanwhile, in vendor market share, HP holds 46% in original toner category, followed by Samsung with 17%, Lexmark and Brother a share of 8% each in 2014 year to date.