BIC reports solid stationery sales
| 31 July, 2014
BIC reports that first half 2014 Stationery net sales decreased 0.3% (excluding the impact of Cello Pens) and were up 6.5% on a comparative basis. Second Quarter 2014 net sales were up 12.6% (+3.3% without Cello Pens) and up 8.0% on a comparative basis.
H1 Stationery net sales performance in developed markets was fueled by market share gains across the board and strong back-to-school sell-in. In Europe, H1 net sales grew low-single digit with all countries experienced market share gains, especially France, UK and Spain while market trends remained flattish. After a strong Q1, sales were flat in Q2 due to a timing impact in France as a significant part of back-to- school shipments will occur in Q3.
In North America, H1 net sales increased low double digit and with market share gains. Developing markets have grown on high-single digit on a comparative basis (excluding Cello Pens) primarily driven by strong results in Latin America, Middle-East and Africa.
Sales grew high-single digit in Latin America driven by positive results in most countries. Back- to-school sell-in was very good in Mexico and we continued to gain share in key countries such as Brazil and Argentina.
In the Middle-East and Africa, net sales increased strongly thanks to distribution gains, strong sell-in and early back-to-school shipments in North West Africa while the South part of Africa continued to show positive results with market share gains in South Africa.