Staples Launches Series of Omnichannel Updates
| 04 September, 2014
Staples has announced a series of enhancements to its omnichannel experience including the ability to buy products online and pick them up in-store within hours, an easier way to pay online called Visa Checkout, new in-store kiosks and an iPad app.
“Staples continues to innovate and develop new technology to improve the customer experience, whether it’s providing convenient shipping options, making check-out faster or adding mobile platforms,” said Faisal Masud, executive vice president, global e-commerce, Staples.
“The recent updates will make it easier for customers to shop however and from wherever they want. This is particularly important for businesses that are always on the go and can’t wait for a delivery or delay shopping until they are in front of a desktop.”
With Staples new buy online pick-up in-store feature, customers will be able to select a “pick up today” option as they view a product on Staples.com. Staples promises to have their order ready for pick up within two hours free of charge.
Visa Checkout is a payment service that lets customers check-out online on any device, in just a few clicks, by entering a Visa Checkout username and password. Shoppers can use any brand of credit card with Visa Checkout, which pre-populates their shipping information and is available on Staples.com and Staples mobile website. Once enrolled, customers can then enter their username and password to complete purchases easily on any device, without ever having to leave Staples’ website.
Staples is also rolling out new touch screen in-store kiosks throughout its retail locations in the U.S. over the next several months and has announced the first iPad app in the company’s history. The app provides an easy-to-use tablet experience. Users can check and cash their Staples Rewards balance and reorder past purchases.