BIC reports good BTS season
| 22 October, 2014
BIC stationery sales were boosted by the addition of Cello pens during the third quarter. Sales were up 12.1% to €169.2 million, but were down 0.4% excluding Cello Pens.
BIC said that in Europe, 9 months Net Stationery Sales grew mid-single digit, as it continued to gain market shares in all countries (especially France, UK and Spain) thanks to a good back-to-school season sell-through. Eastern Europe continued to grow fast with double digit growth. In North America, 9 months Net Sales increased mid-single digit. Total U.S. stationery market was driven by strong back -to-school seasonal and office supply performances. In this environment, BIC out-performed the market in total with strong market share gains especially in office superstores and office supply.
BIC added that in developing markets 9 months Net Sales increased low-single digit on a comparative basis (excluding Cello Pens). Sales grew low-single digit in Latin America. In Brazil, it grew in line with the stationery market, which was affected by the country’s economic slowdown. In the Middle-East and Africa, Net Sales increased low double digit driven notably by a solid performance of the North Africa region due to a strong back-to-school, particularly in Tunisia.